How it al began…

HelloJosephine was founded in the year 2009 by Petra De Bruyne. As a mother of 3, she realised how difficult it was to find the perfect outfit for her three little “wolves”.

After the birth of her third and youngest son Tuur, she decided to make to big jump and transform her passion for kids fashion into her fulltime career. Ever since she has been scouting the international kids fairs from Paris to Tokio to offer the coolest brands in her shop. Every brand has been carefully selected in terms of quality and sustainability.

We hope you like the brands we selected as much as we do.

With love Petra..

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